The WayWay brand was established in 1973 in Hong Kong, and it was the first to launch the international third generation cleaning products – super concentrated low suds detergent powder - in the 70s of last century. Since then we take the lead of super concentrated detergent powder product development. To ensure product excellence, WayWay invest in the latest technology continuously. Our production plants in China deploy the most advanced machinery from the US and Japan, and employ experts as technical consultants. Besides, every stage in our production process, from procurement, packaging, delivery to sales, is subject to stringent quality control. Our dedication to product quality enables WayWay as the leading brand in the detergent powder market in Hong Kong for years. In 1991 WayWay successfully established its foothold in the China market. With the same excellent super concentrated detergent powder products, WayWay is widely popular and becomes a leading brand in Guangdong Province. In the future, WayWay will continue its innovative efforts to provide a wide range of quality products to consumers.

Sales Network

With over 30 years of experience in the market, WayWay has established an effective sales network structure. Our internal operation is highly computerized, and there is an efficient customer service tracking system. WayWay has built up an extensive sales network in Hong Kong, Southern China and major Chinese cities, including super stores, department stores, supermarket chains, wholesale markets, convenience stores, etc., and our sales network will be nation-wide gradually. With our many marketing activities and innovative marketing strategies, WayWay becomes a renowned day-to-day cleaning product brand name.

Business Scope

WayWay’s business scope focuses on cleaning and personal care products, including the manufacture, OEM and distribution of household and industrial cleaning products such as detergent powder, liquid detergent, softener, cleaner, liquid cleaner, liquid hand soap, hand sanitizer and dish cleaner.

On top of cleaning and personal care products business, we also act as a consignee for a series of imported cosmetic and personal care products in Hong Kong, e.g. “DR MORITA” and “DR JOU” from Taiwan, which are the forerunners in the market. WayWay employs experienced sales and marketing professionals, and is dedicated to managing the sales performance of the brands represented. We will extend the coverage of the products represented and build an outstanding brand image through many of our promotional activities.